NO. 754

LEARNING MARKETING THROUGH “A SECONDHAND MARKET”

In his course “Creativity Strategy and Marketing Planning” Information Communication Assistant Professor Jyh-ming Yang teaches students to actively cultivate creativity and brainstorm marketing. Information and Communication students hosted the activity “Heart Moving—Tamkang” with a secondhand market on May 22, which stirred up an “upsurge of purchases.” Girl students were unable to put down the clothes, accessories, hats, bags and so on while boy students were grasping comic strips with awkward smiling. At the end, everyone was snatching small advantages. Information and Communication senior Wan-hui Gu happily cried out, “Yes! Our marketing is a success!”

The activity also had “Heart Moving Coffee Grounds,” letting students selling environmental protection concept. Participant, Information and Communication sophomore Yu-ting Lin expressed, “I have never thought that there could have many uses of coffee grounds, and I will make good use of them in the future not only for environmental protection but also for money saving. It really kills two birds with one stone.” ( ~Dean X. Wang )

SDGs: #SDG1 No Poverty #SDG2 Zero Hunger #SDG3 Good Health and Well-Being #SDG4 Quality Education #SDG5 Gender Equality #SDG6 Clean Water and Sanitation #SDG7 Affordable and Clean Energy #SDG8 Decent Work and Economic Growth #SDG9 Industry, Innovation and Infrastructure #SDG10 Reduced Inequalities #SDG11 Sustainable Cities and Communities #SDG12 Responsible Consumption and Production #SDG13 Climate Action #SDG14 Life Below Water #SDG15 Life on Land #SDG16 Peace, Justice and Strong Institutions #SDG17 Partnerships for the Goals

NO.754 | Update:2010-09-27 | Clicks:2468 | Download:

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